07. Design Work
VF Corp E-commerce Templates
VF Corp’s strategy begins with a passion for it’s products and a deep understanding of their consumers – the Art and Science of apparel.
Today, VF is an $12 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. Rosetta was tasked to create a unique e-commerce experience for five of VF Corp’s brands, while utilizing one flexible template.
As a Senior Designer working on the VF Corp account, I was responsible for conceptualizing and designing various homepages and interior pages for all of the 5 brands.
5 Brands, 1 set of wires
bringing each brand to life within a flexible framework
Working within the limitations of a common template required extra focus to be placed on the design of each site so as to properly convey each brand’s unique identity and style. Bringing in textural elements, large images and bold typography instantly set each brand apart.